Awareness about risk behaviors in traffic

Colégio SESI

Awareness campaign for improvement of road safety in defense of Life. This work intends to reach a big deal of people, arousing the awareness and respect when the matter is road safety.

The ideas

 Every day we can observe around us different situations of people driving their vehicles, and many times is scary to witness some attitudes and absence of awareness, that set at risk the life of people who are quietly doing their tasks. It can be cited as inconsistent attitudes in traffic for example, when the driver’s hand, instead of being steady on steering wheel on the vehicle are distracted on the phone; when one does not respect the pedestrian crossing; when the seat belt is just used when one sees the police and not for safety; when parents do not put their children in the child seat; drunk driving; and when one does not respect the allowed speed.

 All these risk behaviors were identified in our city guided our initial discussions of the Project “Your Ideas Your Initiatives”. With a spirit of cooperation and attitudes towards awareness about road safety we were committed to contribute to raising people's awareness in and out of our community.

 We organized ourselves in different groups and each one chose a topic to approach. The chosen subjects were: Crosswalk; Cellphone on steering wheel; Baby seat use; Seat belt use; Drunk driving; Bicycle use and Motorcycle use.

The initiatives

Each group produced a video to raise awareness on a specific subject with the purpose of being published in social media to reach the largest possible number of people and to raise awareness in a quick and easy way around each matters.

We shared the videos we created in the classroom and together we chose the one that we would share in this challenge, which is the one that emphasizes the risk behavior related to the correct or incorrect use of the crosswalk. In this video there is an interview with a police explaining how it is the operation of the crosswalk in our city. 

The other videos was published on a facebook page. The goal is to spread to the community, thus creating a traffic awareness campaign.

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