"Turn off your mobile, do not not your life"

"Turn off your mobile, do not turn off your life"


Through research, we realized the importance of not using the mobile phone while driving due to the consequences this can have. From there, we realized the relevance of our project to raise awareness and create change in our community.

The ideas

The number of accidents caused by people who talk on the phone while driving is growing, worldwide. The attention that a mobile phone demands distracts the driver, and the tension that can arise from a call disrupts the task of driving, with the consequent production of delays or errors in action. And this is not solved by using "hands-free". The point is to have a "free mind" of any other concern but driving. Therefore, traffic laws prohibit its use while driving.
According to various studies, the use of mobile phones is a factor that quadruples the risk of accidents. While talking on the phone, even when it is hands-free, your ability to concentrate – which is necessary for driving – is lost: constant speed isn’t maintained, the safety distance with the vehicle in front is not sufficient and the reaction time increases significantly from a half to two seconds, depending on the driver.
So our campaign slogan "Turn off your phone, do not turn off your life," wants to raise awareness to prevent and delay the use of the mobile phones while driving, since our lives and others lives are valuable.

Other reports provide data suggesting that "after a half minute talk on the phone (even hands-free) the driver does not receive 40% of the signals, their average speed falls by 12%, heart rate accelerates abruptly during the call, and reaction time is longer. In addition, the danger of improper use may be comparable to driving after an excess of alcohol.
Although in our country it is prohibited (except for those who use the famous 'hands-free'), legislation around the world is divided between those who allow talking on the phone while driving and those countries which do not. When these laws were drafted, the function of mobile phones was only for talking (in many cases, it was not even possible to send text messages). Politicians who thought of allowing mobile phone use never imagined that they would become an entertainment center, as are current smartphones.
This is clear from a study made by the Institute of Advanced Motorists (a non-profit organization dedicated to improving standards of driving in the UK) in which it was shown that responding to messages on a cell while a vehicle is being driven is more dangerous than drunk-driving.
According to the study, a drivers responsiveness is reduced by 37.6% when using social networks on a cell phone; sending a text message decreases the reaction by 34.7%. Meanwhile, using the "hands-free" system decreases reaction by 21%.
An interesting thing the study showed is that the ability to react was less affected while driving under the influence of cannabis and alcohol. In the case of marijuana, the driver's attention was affected by 21%, while drivers at the permitted maximum blood-alcohol level saw reactivity decreased by 12.5%.
In another study in the US, about 3.5 million drivers confessed to the use of mobile phones while driving.
There are two dangers associated with using a mobile phone while driving. First, drivers have to take their eyes off the road to dial a number. Second, people can become so absorbed in their conversations that get distracted, putting their safety and the safety of their passengers, pedestrians, and other drivers at risk. And the danger of conversations with cellular phones while driving can be increased even with the use of hands-free units.

The initiatives

Our objective is to inform and raise awareness in the community through a video about how dangerous it is to drive a car while using a mobile phone.

A video that aims to raise awareness in our community to not drive while using a mobile phone is elaborated. This video consists of the following elements:
• Informative spots about the importance of not driving using the mobile.
• A story contrasting the consequences between answering a mobile phone and being able to wait to answer a call or message
• The closing session contains messages that conclude the video which is expected to generate awareness of the change.

We made a survey with the objective of finding out the student’s opinions about the use of mobile phones while driving. We gave this questionnaire to 43 students; it showed that most of them drive while using their phone but at the same time are aware of the risks this carries. As a consequence, they think there should be higher fines and we should be responsible and turn off our phones.

Our video was sent through the school email to every student in our community.
The response we received from most of the students was positive; they were surprised by the facts and consequences that come from the use of mobiles phones while driving.
They were willing to be more cautious about using their mobile phone while driving.
The link to our video will be published in the school bulletin next school year (August 2015-2016) as we are almost done with this school year (2014-2015).
As well, you can find our video uploaded on YouTube with the name "Turn off your mobile, do not turn off your life"